Together, we strengthen the location of Malå.

The Malå Visitor Center was launched as a collaborative project between the Municipality of Malå and Gold of Lapland Economic Association, with the purpose of strengthening the entire geographical area of the Municipality of Malå from a tourism and visitor industry perspective.

OUR PURPOSE

The Municipality of Malå and Gold of Lapland initiated the Malå Visitor Center operations during the years 2022-2024. This was done to strengthen the entire geographical area of the Municipality of Malå, the destination of Malå. In 2025, the Municipality of Malå took over the management of the Malå Visitor Center, which is intended to serve as a collaborative hub for the destination of Malå from the visitor's perspective and act as an inspiration and information channel for visitors.

The Malå Visitor Center is the destination of Malå's tool for communication and marketing of Malå as a place to visit, serving as a central operation for the Municipality of Malå’s coordinated responsibility regarding tourism and the visitor industry.

OUR GUIDING PRINCIPLES
LOCAL VALUES – The place of Malå is highlighted and brought into focus based on its unique conditions, following the current brand book and aiming for Malå 2030 – an attractive place where diversity drives development.

HOSPITALITY – Improving the ways we make people feel welcome, locally, nationally, and internationally.

SUSTAINABLE DEVELOPMENT – Promoting an economically, socially, and ecologically sustainable society, in line with Agenda 2030 and regional and local development strategies.