Together, we strengthen the location of Malå.

The Malå Visitor Center is a collaboration between Malå Municipality and Gold of Lapland Economic Association, aimed at enhancing the entire geographical area of Malå Municipality from a tourism perspective.

OUR PURPOSE

Malå Municipality and Gold of Lapland together constitute Malå Visitor Center, all to strengthen the entire geographical area of Malå Municipality, the destination of Malå. Malå Visitor Center aims to function as a collaborative hub for the destination of Malå from the visitor's perspective and serves as the visitor's channel for inspiration and information.

Malå Visitor Center is the tool for communication and marketing of Malå as a destination to visit, a central operation for Malå Municipality's coordinated responsibility regarding tourism and the visitor industry.

OUR KEYWORDS LOCAL VALUES - The place of Malå is highlighted and focused on based on the place's conditions, with reference to the current brand guidelines and with a view to Malå 2030 - an attractive place where differences create developmental power.

HOSPITALITY - Improve the way people feel welcome, locally, nationally, and internationally.

SUSTAINABLE DEVELOPMENT - Promote an economically, socially, and ecologically sustainable society, all in accordance with Agenda 2030 and the regional and local development strategies.